Latest posts

1 Dec 2017:
Software Update – What’s new in SpinOffice?

1 Sept 2017:
Mulberry Garden has chosen to use Amazon Web Services

21 Aug 2017:
Featured Integration: MailChimp

18 Apr 2017:
New feature: Microsoft Office Templates with Bookmarks

2 Jan 2017:
Introducing Mulberry Garden, our new company name

3 Oct 2016:
SpinOffice is compatible for macOS Sierra

15 Sept 2016:
Introducing Messagebird SMS integration

27 Apr 2016:
SpinOffice update including OS X notifications

29 Mar 2016:
Now available: SpinOffice agenda sync!

12 Jan 2016:
CRM trends for 2016

16 Oct 2015:
SpinOffice now also available in Danish language

8 Oct 2015:
Announcement: New Italian Authorized SpinOffice Reseller!

3 Aug 2015:
Now available in Mac App Store: The biggest update ever!!

24 Apr 2015:
Here’s Your Brand New Dashboard!

16 Mar 2015:
Payment via PayPal now possible for our Windows users

23 Jan 2015:
Mac Address Book contacts import

15 Dec 2014:
SpinOffice now also available in Russian language!!

17 Nov 2014:
Italian language has been launched in SpinOffice CRM!!

10 Nov 2014:
SpinOffice for iPad available in iPad App Store!!

24 Oct 2014:
French language has been launched in SpinOffice!!

24 Oct 2014:
SpinOffice is compatible for Mac OS X 10 Yosemite

22 Oct 2014:
Help us make SpinOffice available in your own language!

19 Sept 2014:
Coming soon: SpinOffice for iPad

Aug-2014:
9 Ways to Improve Your Company’s CRM System

Jul-2014:
Google To Comply with E.U.’s ‘Right To Be Forgotten’ Ruling

Jun-2014:
Report: CRM Is Going Strong


CRM trends for 2016


12th January – CRM software has come a long way from its early days as a desktop-based sales tool. And each year, it seems, there’s some hot new flavor of CRM – social CRM, cloud CRM, mobile CRM, vertical CRM – with new vendors and apps constantly entering the market.

More and more companies recognize the importance of direct / personal customer contact and invest in solutions that allow them to communicate with customers through multiple channels.

So what will be the big trends in CRM in 2016? Here are six predictions.

• CRM software will become even more social
• Mobile CRM will become a must-have
• Native integrations with other platforms will be of great importance
• More CRM platforms will be equipped with predictive analytics capabilities
• Vertical CRMs* will give traditional CRM solutions some serious competition

* A real estate salesperson has different needs than a medical device salesperson, and companies are increasingly realizing that they could benefit from using industry-specific CRM solutions. These vendors’ built-in best practices and processes provide a level of expertise that companies just don’t get with a generic CRM solution.


Source: CIO.com, Jennifer Lonoff Schiff.

← Go to previous article | Go to main Blog page | Go to next article →