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CRM trends for 2016
12th January – CRM software has come a long way from its early days as a desktop-based sales tool. And each year, it seems, there’s some hot new flavor of CRM – social CRM, cloud CRM, mobile CRM, vertical CRM – with new vendors and apps constantly entering the market. More and more companies recognize the importance of direct / personal customer contact and invest in solutions that allow them to communicate with customers through multiple channels.
So what will be the big trends in CRM in 2016? Here are six predictions.
• CRM software will become even more social
• Mobile CRM will become a must-have
• Native integrations with other platforms will be of great importance
• More CRM platforms will be equipped with predictive analytics capabilities
• Vertical CRMs* will give traditional CRM solutions some serious competition