9 Ways to Improve Your Company’s CRM System

9 Ways to Improve Your Company’s CRM System

Organizations spend thousands of dollars on customer relationship management (CRM) software. Yet getting a positive return on that investment can take time, especially if your employees are loath to use the system — or are not updating customer-related data regularly.

So what can companies do to get the most out of their CRM system? Here nine tips for how to improve CRM:

  • Make the CRM software easy to use for your internal customers, your employees.
  • Provide CRM training to all employees.
  • Track customer behavior throughout the sales cycle.
  • Don’t think of — or use — CRM as a standalone sales automation system.
  • Get in sync.
  • Keep data up to date.
  • Integrate your CRM with social media
  • Mobilize to keep track of customer interactions and manage leads, proposals, opportunities, projects and files from any device, at any time.
  • Remember, there is always room for improvement.

– Source: CIO.com, Jennifer Lonoff Schiff.


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